In the 75 years since Smokey Bear was created, he has had a trove of memorable sayings, the most recognizable being, "Only YOU can prevent wildfires." In our revival of Smokey Bear, we've dug into the Smokey archives and found this gem: "A true friend of Smokey's leaves matches alone. He won't burn his fingers or the animal's home."

All Smokey Bear products created by The Landmark Project are licensed through the US Forest Service, and 10% of the proceeds go toward funding wildfire prevention education.

This tee is made from 60% cotton and 40% recycled polyester.

Our cotton is grown according to practices that use less water, preserve soil integrity and ensure workers receive fair compensation throughout the entire supply chain.