Elizavecca CER-100 Collagen Coating Hair A+ Muscle Hell-Tornado Shampoo: The Maximalist Hair-Repair Shampoo

Elizavecca is the Korean brand that made hair "collagen coating" a popular category, using intense, high-concentration formulas that sit closer to hair treatments than to traditional shampoos. The CER-100 Collagen Coating Shampoo, with its characteristic all-caps packaging and maximalist name, is the line's main shampoo: a collagen- and ceramide-loaded cleansing treatment for damaged, bleached, or heavily processed hair.

This is not a daily everyday shampoo. It's a weekly or twice-weekly rehab treatment for hair that's been color-treated, permed, or heat-damaged into submission. Users who've stripped their hair to platinum or bleached it multiple times often report this is one of the few "repair" shampoos that actually changes hair feel after several uses.

What It Does

Hydrolyzed collagen and ceramide NP coat damaged hair cuticles, filling gaps in the hair shaft and adding surface smoothness. The formula includes keratin, silk amino acids, and plant oils for additional repair support. The cleansing base is richer than typical shampoos, designed to deliver actives rather than just cleanse. Hair feels denser, smoother, and shinier after several consecutive uses.

Who It's For

• Bleached or highly processed hair: Primary target demographic.
• Heat-damaged hair: Repairs cuticle integrity.
• Dry, brittle hair: Adds surface strength.
• Perm recovery: Post-perm conditioning.
• Weekly treatment users: Not a daily shampoo.

Key Specs

• Volume: 500ml
• Price: $62.28
• Hero ingredients: hydrolyzed collagen, ceramide NP, keratin, silk amino acids
• Cleansing base: rich, low-sulfate
• Fragrance: floral, strong

How to Use

Use 2 to 3 times per week as a treatment shampoo. Wet hair thoroughly. Apply generously, massage into hair and scalp, let sit for 3 to 5 minutes to absorb actives, then rinse thoroughly. Follow with conditioner on lengths. For maintenance, alternate with a gentler daily shampoo.

FAQ

Can I use it daily?

Not recommended. The concentration is high enough that daily use can overload hair with proteins, leading to stiffness. 2 to 3 times weekly is the protocol.

Will it repair split ends?

No topical can actually repair split ends; they have to be trimmed. But this shampoo can make split-end-adjacent hair look smoother and healthier.

Does the fragrance bother sensitive noses?

The scent is strong floral, much more than typical Korean haircare. Sensitive users should test a small amount first.

Safe for color-treated hair?

Yes. Low-sulfate base is color-safe. Many color clients use this specifically post-bleach.

How long does 500ml last?

3 to 5 months at 2-3x weekly use.

Related Products

Pair with the Elizavecca collection for the full hair treatment line. Browse Korean hair care.